The impact of word-of-mouth marketing is well known, but creating a strategy around it has always been a challenge. Referral marketing is a strategy to operationalize word-of-mouth marketing so you can track, incentivize, and optimize it. In addition to growing sales and boosting brand awareness, a referral program also creates lasting customer loyalty.
In this guide you will learn:
- Why leading e-commerce brands are prioritizing referral marketing
- If referral marketing is right for your brand
- How to build and optimize a referral program
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