Leverage the Friendbuy integration with Iterable to accelerate email and SMS subscriber growth and seamlessly incorporate your referral program as part of your cross-channel marketing strategy (i.e. Email, SMS and Push).
For any referral program participants who opt-in to receive email and SMS communications from your brand, their data will be automatically be added to two lists in Iterable (Advocates and Referred Friends) that you can take action on to develop and deepen your consumer-brand relationship
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